TCC Podcast #236: Investigative Copywriting with Nicola Moors


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By Kira Hug and Rob Marsh, Kira Hug, and Rob Marsh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Nicola Moors brought so much to the 236th episode of The Copywriter Club podcast. Nicola started her career as an investigative journalist who wrote about topics that are not easy for everyone to tell or to write. In her time as a journalist, she was able to gain essential skills that make her a great and sought-after copywriter today. Dive into this episode to uplevel your “interview” skills. We also talked about: How becoming a copywriter leads to more things you love. Creating a safe space for women to share stories that severely impacted their lives. The challenge of making stories unique and different from each other. Why you should never call an interview “an interview.” How to replicate someone’s voice without a brand guide and do it effectively. Mental and emotional stability when writing about mentally exhaustive topics. Why it’s vital to separate yourself from the story, so you can help people share their experiences in an impactful way. The best way to find captivating hooks that pique interest. The importance of letting people speak more than you do. The advantages of Facebook and finding your first few clients. Why backing yourself is the key to your own success. How to grow with a network of supportive copywriters in a lonely online world. How being cheeky and upfront will get you what you want and boost confidence. The truth about the stories you tell yourself and when it’s time to let them go. The back and forth of being both a procrastinator and a perfectionist. - Can they live in harmony? The better way to get testimonials and feedback. (Hint: It’s all about making it less work-like.) The plus side to being organized and putting together systems that streamline. Why it's important to celebrate your own wins as much as your clients. The secret to nailing Kira and Rob’s voice. Is it possible? The trick to making your previous clients feel special and remembered. Reversing into brick walls. - Ever done it? Be sure not to miss this episode whether it be by listening or reading the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Nicola’s website Celeb Copywriter Brand Voice Buddy Think Tank Full Transcript: Rob: This probably doesn't come as a surprise, but a lot of copywriters get their start in the world of journalism, whether they earn a degree or actually work writing news stories. As reporters, they learn how to find a story that readers are interested in, how to research and find important details and how to find a hook and tell a story, all skills that we need as copywriters. This week's guest for the 236th episode of The Copywriter Club Podcast is think tank member, Nicola Moors. And as you might expect from my intro, Nic was a reporter before she made the leap into copywriting. We asked her about what she learned from that experience and what she's done to grow her copywriting business so quickly since going full-time early last year. Kira: Before we hear what Nic has to say, this podcast episode is brought to you by the Copywriter Think Tank. The think tank is our private mastermind group for copywriters and other marketers who want to challenge each other, create new revenue streams in their businesses, receive coaching from the two of us and ultimately grow to six figures or more. Up until last year we only opened the think tank once a year, but today we invite a few new members each quarter. If you've been looking for a mastermind to help you grow, email to set up an interview. Rob: Okay, so let's jump into our interview with Nic and find out why she left the world of journalism for life as a copywriter. Nic: The truthful story is very on-brand for me. So I think you're going to like it. So basically I was working as a journalist and one of my colleag...

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