TCC Podcast #249: Building a Copywriting Portfolio with Aly Goulet

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By Kira Hug and Rob Marsh, Kira Hug, and Rob Marsh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
We interviewed Aly Goulet for the 249th episode of The Copywriter Club podcast. Aly is a SaaS copywriter and content strategist. She started her content writing business while still in college, and took it all the way when she graduated. By using her cold pitch method, she’s been able to book clients in her niche and she breaks down how she made it happen in this episode. Here’s the rundown: The scrappy method and when it may be time to start investing in your business and skill set growth. Skyrocketing and hitting goals in your business in 1 year. How many cold pitches you should send a day if you want to find clients fast. Why you should actually narrow in the type of clients you want to work with. What to include in your monthly retainers and how you should go about pricing them. When your cold pitches should be long or short and why. Perfecting your project management process, so you don’t get lost in all the moving pieces of retainer deliverables. How even copywriters need automations to keep up with their projects and save time. What you can start doing to get out of feast and famine mode. The science of connecting with people on LinkedIn. (Plus, your new cold pitch message.) The quickest, easiest way to become visible online. Why you shouldn’t put your own business on the backburner. (Hint: You won’t forget about your clients.) What happens after you start hitting your income goals. What’s next? Do’s and don’t of creating an epic portfolio. The newest WordPress plugin to make building out your portfolio easier. (You’re the best, Aly!) How the Think Tank has helped in reaching her goals in her business. How thinking of your business as an asset will propel you forward tenfold. If you’re tired of the merry-go-round of gaining clients, tune into this episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group Think Tank Brandon’s episode Brandon’s website Aly’s website Aly’s premium portfolio plugin Full Transcript: Rob: If you're a regular listener to this podcast, you no doubt have noticed the many differences in how copywriters make their living. Most of us earn money from writing content or copy, but still structure our businesses differently. Some charge by project, others work on retainers, and still others offer day rates and VIP days. But that's just the beginning in the differences that we have as copywriters. Some copywriters consult on funnels and offers that audit websites and campaigns. Some structure their work so that they earn royalties, when a promotion does well. And still others create their own products to sell. Today's guest on the podcast is Aly Goulet. She's tried several of these approaches, very successfully, and recently launched a WordPress plugin to help copywriters show off their best work. We'll talk more about that in a minute. But first I need to introduce my guest host for this episode, Brandon Burton. Brandon is a copywriter and a brand voice strategist, and he is also the community manager for the Copywriter Club, Facebook groups. Brandon, welcome to this episode. Brandon: Thanks for having me, Rob. I really appreciate it. Rob: Yeah, of course. So, before we get to all of this other stuff, just really quickly, not only do you manage our communities on Facebook, but you have your own community. Just take a second to tell us a little bit about that. Brandon: Yeah. I started a community called Our Children's World, quite recently. And yeah, it's just helping parents tackle the reality in the next few years and helping us raise children who can survive in it and thrive in it. Rob: Awesome. And you have a couple of young kids yourself, so you're like a man deep in it. Brandon: Yeah. Yeah, like yourself. Yeah. I've got free. Yeah,

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