TCC Podcast #254: Permission to Fail with Amisha Shrimanker

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By Kira Hug and Rob Marsh, Kira Hug, and Rob Marsh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
For the 254th episode of The Copywriter Club podcast, Amisha Shrimanker hops on to talk all about her journey from order taker to CEO. Amisha is the founder of The Copy Crew and their focus is copy for online business coaches. As business owners, we don’t always give ourselves the permission to get things wrong, but Amisha looks at this from a different perspective. Here’s what we talk about: Writing copy without knowing you’re writing copy. Finding the right community to propel your business and skillset forward. How to write pitches that land you the job. The reality of beginner pricing. Do you need to settle? Going from order taker to 20k months in 18 months. Sending people to junior copywriters when they want to haggle. The pros and cons of being the order taker. Note: Learn all you can. The better way to land big clients. Why you need to document your copywriting process. How to get extra validation from your clients. (even if it doesn’t pay.) The reality of hustle and the benefits it can bring you in the long run. Getting the best case studies to showcase your work and results. Hiring someone to ask your client questions about you. Win-Win? Being on the other side of the interview. The interviewer becomes the interviewee. Getting the most out of job boards and paying for connections. How to do more than just “done for you” work. Why you shouldn’t let inexperience hold you back. Shifting your mindset from scarcity to abundance. How surrounding yourself with high-achieving people will propel you 10 steps forward. Building trust with your clients and demonstrating your expertise. When is enough learning, enough? Is it time to say no to more courses? Leveling up from skillbuilding to strategy-building. Can audits be profitable in your business? Hit the play button to listen to Amisha’s genius or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Amisha’s website Nicole’s website Full Transcript: Rob: If you're a longtime listener to The Copywriter Club podcast, you've heard hundreds of copywriters share their stories over the last four years. And while we talk about the struggles that copywriters have from time to time, the big focus of our interviews is the success that so many copywriters are having in their businesses. Our guest today is Amisha Shrimanker. Amisha has a counter intuitive process for finding success. It's all about choosing lots of ways to fail each week or each month, and then going after those failures with serious intensity. But the result isn't failure, it's actually success. And we can't wait to share this interview with you in just a minute. But first, you're still on maternity leave, and I want to introduce my co host for today, Nicole Morton. Nicole, how are you? Nicole: Good. Thank you so much for having me. This is such a treat. Rob: Yeah, this is going to be fun. So Nicole, for those of you who don't know her, she's a copywriter, brand strategist, really a creative genius. I know she doesn't want to own that title. But it's true. She's a member of our think tank, and she's been a longtime member of the copywriter underground, and she is the CEO, chief writer at the creatively named Nicole Morton Agency, so you can check her out there. And before we get to our interview with Amisha, this is the last time that I'm going to mention this for a while. But the Copywriter accelerator is open for two more days. If you're listening as this episode drops, it will close tomorrow, midnight September 1st year 2021. And if you are looking for a program that will help you set your business on the right foundation moving forward so that you're ready in 2022 for the success that you want to create in your business, if you need help with things like mindset and creating packages and the cli...

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