170: Previews as Promotion - FAB Case Study


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By Covenant. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Tabletop games have relied on a number of promotional tools throughout their history, and content previews are at the top of the list. Having now experienced the Flesh and Blood approach of a big "preview season" right before release, we discuss when this tactic works, why it works, and the more general tabletop marketing considerations that publishers and retailers should consider.

179 episodes