1972: The Biggest Risk Is Not Taking That Risk at All with Janine Kurnoff and Lee Lazarus Co-Founder and Co-Owner of The Presentation Company LLC

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By The Entrepreneur Way and Neil Ball. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Lee Lazarus and Janine Kurnoff are sister-preneurs and co-founders of The Presentation Company. TPC trains the world’s top brands—including Facebook, Nestle, and Marriott—on innovative visual storytelling techniques. They’ve bottled up their award-winning training into a new book called Everyday Business Storytelling, which was an Amazon #1 New Release.

“I think being an entrepreneur is a balancing act that changes over time. In the beginning is about saying yes to everything because your wheelhouse is just forming, you are trying to figure it out, you are seeing what sticks. And that is going to push you and keep you up at night… Like literally there were many late nights because we said yes. But I think keeping that early door open to anything helps you figure out what works and what doesn’t. And then there is a shift and we have to learn the power of no and stay in your lane which Lee spoke about and realising that you can’t be all things to all people and that being busy only works if you are trying to get to where you want to go but it’s not going to work if you are burnt out in the process. And so, it’s finding that balance of when to say no yes and when to say no. And then as you get more established and as you move on into the maturity of your business don’t be afraid to challenge your own status quo. When something comes along and it’s uncomfortable and scary but it fits within your wheelhouse sometimes saying yes can transform what you are doing “ [Listen for More]

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