EP138: Why Writing is Art, but Content Marketing is an Acquisition Channel


Manage episode 268498731 series 2438032
By Kieran Flanagan and Scott Tousley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of the GrowthTLDR, we talk to Jimmy Daly, the founder of SuperPath, a community to help content markets have incredible careers.

We get into all aspects of content marketing -

- Why the best content marketers often want to stop writing content.

- How content marketers can be more valuable if they understand how the business makes money and how sales at their company work.

- Who are the best people to hire as content marketers

- Why is writing art, but content marketing is an acquisition channel, and why you need both.

Happy Growing!

153 episodes