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Matrix Moments, by Matrix Partners India, is a podcast series dedicated to the founders, startups and all those within the ecosystem, through candid conversations on what we think it really takes to survive in this wild, wild startup world. In a world where we are endlessly engulfed with information in all its forms and sizes, this is our attempt to create, curate and bring to you the insights and reflections that we have had the luxury of having learned the hard way, through all the years s ...
Stay Engaged Session 10: 'The Power of Personalisation' with A Million Ads
Manage episode 263058590 series 1934726
Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively.
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