Stay Engaged Session 4: 'Make Your Brand Sing' with Red Apple Creative

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By Audioboom and IAB UK. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Join Red Apple Creative as Kathleen Moroney, Sam Dillon and Ben Bell take you by the ear with a complete guide to understanding music and sonic identity for brands. This offstage audio session - part of IAB UK's Stay Engaged - covers the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding needs to be part of every advertiser’s plan right now.



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