Ep. 47: Launching and growing an online fine jewellery brand with STAC Jewellery founder Aakriti Tapuriah


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By Nitasha Manchanda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

“If you have an idea, don't just sit on it, honestly just go for it! Don't be scared of failing!”

Thrilled to bring you this energizing conversation with the founder of STAC Jewellery (and my cousin) Aakriti Tapuriah! Listen in as we chat about Bombay-based Aakriti’s start in the NGO world, her desire to create something independent from her family business, and her strategy for online success for this modern and minimal ‘everyday luxury’ brand. If you’re curious about launching a brand (from ideation to launch and growth) or just jumping in and launching anything at all, don’t miss this inspiring episode!

Join the conversation below, on your favorite podcast app, Spotify or www.theindianedit.com and please take a second to rate us wherever you’re listening so the voices of these fabulous women can be heard all over the world!


Find STAC at their website

STAC on Instagram

STAC’s star bangle (of which I own the original ;)

Books and other stuff we discussed:

Nanhi Kali

The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley by Brad Stone

Follow us on Instagram for more on our guests and everything we mentioned in this episode!

Special thanks to Varun Dhabe and the team @ Boon Castle / Flying Carpet Productions for audio post-production engineering!

52 episodes