Episode 083 - The Six Rs of Maximizing the Value of Your Content with Abe Ogden


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By Matty Dalrymple: The Indy Author Podcast and Matty Dalrymple: The Indy Author. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Abe Ogden discusses the six Rs of maximizing the value of your content: repackage, repurpose, revise, repository, rights, and resources. We talk about how the democratization of formats like hardcover books and outlets like branded merchandise open opportunities for the indy author. "If you're going to be developing this content, squeeze it for everything that you possibly can and hit every channel as much as you possibly can." We also discuss the issue of the most constrained resource of an indy author--time--and how to weigh which items on Abe's a la carte list of options you decide to pursue.

With more than 20 years in non-profit publishing and professional experience in editorial, production, acquisitions, and sales and marketing strategy, Abe Ogden is passionate about helping organizations with limited resources but an important mandate to deliver essential content to constituents and beyond. When he’s not polishing a manuscript draft or putting the final touches on a marketing plan, he’s either playing his guitar or tramping through the outdoors and hiking, camping, or fly fishing with his family.

101 episodes