Episode 105 - The Fifth Process of Publishing: Marketing with Orna Ross


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By Matty Dalrymple: The Indy Author Podcast and Matty Dalrymple: The Indy Author. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Orna Ross of the Alliance of Independent Authors joins me for the fifth of a series of seven episodes devoted to the Seven Processes of Publishing. This week the topic is marketing. We talk about the difference between marketing, which is your welcoming handshake to a potential reader, and promotion, which we’ll address in the next episode. We talk about the “post-natal mania” that authors suffer after their first book, and how this “buy my book!” approach is understandable but not effective marketing. We discuss the importance of having marketing be a two-way conversation with readers. Orna offers a host of ideas for how to achieve these goals, while emphasizing that this is not a checklist to be marched through blindly, but a menu of options from which you can pick to match your strategic goals, with an eye to what will work well for you personally.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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Orna Ross is the founder and head of The Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.

116 episodes