Manage episode 265216958 series 2045211
In this episode, you'll learn:
How to find your zone of genius and showcase it in such an alluring way that you attract ideal clients like a moth to a lightbulb at midnight.
Why it’s critical to get known for something specific (and HOW to do it!)
Why you DON’T wanna help everyone do everything.
That the “riches are in the niches.” (Cuz, you’re here make mone, baby).
About the importance of having a crystal clear target demographic statement, Instagram bio, and a blurb on the about page of your website that perfectly illustrates WHAT you do and WHO you serve.
My top time-tested tips on letting your authentic self shine online. (+ why it’s SO key that you showcase a 3D version of yourself versus lame stock photos 24/7).
Free Quiz: What’s Your Zone of Genius?
Jena Thielges (tell Jena I sent you if you hire her!)
List of books mentioned here: kellytrach.com/tools
Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson
Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools