25. James Hachem & Manny Barbas, Alya Skin // Two Aussie Blokes Strike Gold With Pink Clay Masks, 500,000 Customers And A $20 Million Business


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“We started this business on the back of an AMEX. Someone asked us why we hadn’t given up yet. But the product was so good, we were happy to back it, knowing that it would all work out.”

500,000 customers. 5000 retailers. 400 orders in a single day. And $20 Million in annual revenue. Who knew pink clay masks would be so lucrative?

These two Aussie entrepreneurs did.

James Hachem and Manny Barbas are the Founders of Alya Skin, the Australian beauty brand that’s taken the beauty industry by storm with their signature pink clay masks over the past two-and-a-half years. And in this episode, the boys share the three core ingredients to their success: great product, great marketing, and an even greater partnership. These boys are the epitome of what it means to make it happen, we know you’ll love this chat as much as we do.

Here are the full show notes from this episode of The Make It Happen Show:

[1:56] Manny Barbas and James Hachem share their pre-launch strategies before sending Alya Skin to market

[4:29] How Alya Skin’s Pink Clay Mask became the hero of their business venture

[7:08] How building relationships with PR, media, and influencers put Alya Skin on the map

[9:38] Manny and James elaborate how important it is for a beauty brand to gain customers’ trust

[11:03] Alya Skin’s initial struggles, and how the boys turned it around to be a roaring success

[13:05] The role of PR in Alya Skin’s brand awareness

[15:16] The importance of finding multiple online revenue streams

[17:19] The benefits and differences of placing products on retail and e-commerce platforms

[18:51] What to consider before international business expansion

[20:51] How the team and roles evolved within Alya Skin’s two years of operation

[22:07] The number one characteristic to look for in a business partner

[23:40] How Manny and James balance friendship and their working relationship as business partners

[26:33] Keeping up with ever-changing online trends

[30:19] The boys weigh in on what they think will be the next big beauty trend

[30:53] Manny and James dive into whether starting a business with a best friend is a good idea

34 episodes