Link Building: A State of the SERPs Address


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By Ryan Stewart. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Do links still impact organic rankings in Google? Read on, I have your answer [CASE STUDY].

Over the last 8 years, our agency has helped clients build 20,000 links for clients

Each of these links was meticulously tracked in a Google Sheets file.

My business partner, David Krevitt, connected our tracking file to SEMrush's API.

This allowed us to connect links we built with keyword movements (+ / -) over a 12 month period.

📈 In other words, we could clearly see how the links we built impacted organic keyword rankings 📈

So what did we find?

In short, our study showed links still have an impact on keyword rankings.

However, there are a number nuances you need to be aware of.

  • What we learned from our study
  • What’s changed in link building
  • How we can succeed going forward

I’m calling this, The State of the SERPS: Link Building edition.

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