Can a sharing economy work for parents? with Nigel Phan


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Welcome to this very special episode of the Motherkind Podcast created in partnership with the innovative and conscientious Whirli.

I am super excited to be working with Whirli which is the UKs revolutionary toy subscription service.

Think of it as the sharing economy for toys. It makes so much sense, doesn’t it? Sharing toys. What children like to play with changes so quickly and you can never predict what they are going to love or not even play with at all. I certainly would not like to add up all the money I have wasted on toys the girls never played with. Not to mention the additional mental load of researching and buying the right toys at the right time.

I love Whirli because it’s a solution to all of that. Plus, it’s so much more sustainable than each of us buying all those toys. Think of it as a more affordable & sustainable alternative to buying toys. And more fun and memorable.

This episode is created in partnership with Whirli because I was thinking about the best way to tell you about Whirli and the service, and I think this is it! I actually interview its founder Nigel Phan. Because who better to explain it.

Let me know what you think of the sharing economy for toys. Will it work for you? And if you like this episode then I recommend you listen to, if you haven’t already, my conversation with Jen Gale Ep 140 You have more power than you think.

We chat about:

  • How it works and why
  • How to get involved
  • How to make Christmas buying so much easier this year

As always, we continue the conversation over on Instagram, so come and join us there.


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Nigel grew up in Singapore and moved to the UK over 15 years ago to complete his education. He then spent 5 years as a management consultant at McKinsey & Company, where he was a junior Partner in the London office consumer retail practice. In 2018, Nigel left his corporate job to start Whirli - a venture that uses the power of sharing to help parents save money, declutter their homes, and consume eco-consciously. Nigel is also very passionate about helping children maximise their potential and opportunities. At Whirli, a strong emphasis is placed on early years development and the importance of learning through play. Nigel also volunteers as the Chair of the Board of Trustees for The Kids Network, a London-based charity providing mentorship to children who are going through extremely difficult challenges.

173 episodes