394 A Musicians Guide on How to Use Twitch, the Live Video Streaming Platform

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Manage episode 247965027 series 2148760
By MichaelBrandvoldMarketing. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Visit http://www.MichaelBrandvold.com. We are joined by author Karen Allen to discuss her book Twitch For Musicians. Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time job. Artists on Twitch are supportive of each other. Viewers are looking for fun, new talent to hang out with online. The category is not over-saturated, so you can still get discovered. And the whole thing has monetization features that are fun for the viewers and lucrative for streamers. Karen will teach artists how to get past the stiff learning curve involved with producing a stream, how to navigate the unspoken rules of the music community on Twitch, and how to grow an engaged fanbase that will generate an entirely new stream of revenue. Visit http://www.TwitchforMusicians.com Visit Hypebot for music business news and insights. www.Hypebot.com Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly podcast. http://smarturl.it/musicbiz Follow Michael on Twitter: http://www.twitter.com/michaelsb Follow Jay on Twitter: http://www.twitter.com/labellogic1 The Music Biz Weekly Podcast is very excited to announce that the show has joined forces with Hypebot.com. Hypebot is the premiere online destination for music industry news and insights. Hypebot will be presenting the podcast every week. In addition to all of destinations you can already enjoy the podcast, now you will also be able to find The Music Biz Weekly Podcast every week on Hypebot.com. Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at: email: me (at) mikebrandvold.com Website: www.MichaelBrandvold.com ---- As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups. He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.” Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2 email: jay@jaygilbertconsulting.com Website: http://www.jaygilbertconsulting.com

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