72. One of the Most Powerful Tools in your Marketing Toolkit - Email


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By Nicole de Larzac. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, we dive into something that is super important but we don’t talk a lot about in the podcast - email marketing. It is critical to your business success, considering the return on investment in email marketing is over 4000%! If you think email is a thing of the past, think again!

You’ll learn about:

  • The many reasons why you need to focus on email marketing in your business
  • How to use email marketing to bring your customers on a journey to becoming loyal customers and advocates
  • How to get prospects on your list
  • What incentives to give prospects to sign up for your emails
  • What to do once you have their email
  • How to still capture emails when customers buy from other platforms
  • And more

Links mentioned on the show

Hubspot - Email return on investment: https://blog.hubspot.com/marketing/email-marketing-stats

My Life Creative - Creative Affirmation Cards - https://www.mylifecreative.com/

YETI customer experience - https://www.yeti.com/en_CA

Klayvio email system - https://www.klaviyo.com/

Connect with Nicole de Larzac

Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/

Website: https://nicoledelarzac.com/

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Facebook: https://www.facebook.com/nicoledelarzac/

LinkedIn: https://www.linkedin.com/in/nicolemarketer/

We are going to start hosting live workshops in the Productpreneur community, called Coffee and Cocktails (the name is because it’s during cocktail hour here in North America and coffee hour in Australia). We will host weekly workshops and coaching with either myself or also with guest experts about all things products. If you want to join these live, head over to the Productpreneur Community on Facebook.

Also I have a few spots left in private coaching this fall and this would be ideal for you if you’d like to scale your product business. Book a discovery call to chat about scaling your product business: https://calendly.com/ndelarzac/scale.

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111 episodes