WS754: Branding Is How You Make People Feel with Sharon Vornholt


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By Whitney Sewell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

At its core, branding is about how you make people feel. Sure, there are the physical aspects of your brand – your logo, your trademark colors, your website – but at the end of the day, as Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” Today’s guest is Sharon Vornholt, who is a marketing and branding expert, real estate investor, coach, and podcast host, and the owner of Innovative Property Solutions in Louisville, Kentucky. She began investing in 1998 and was originally a rehabber and a buy and hold landlord. When the market crashed in 2008, she became an “accidental wholesaler,” and today her passion is empowering and educating women who have an interest in real estate investing, and teaching other real estate investors how to succeed in this business.

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