Manage episode 268500788 series 2514145
Say "YES" if you want more clients now.So many people want clients, but most people wait on the sidelines for them.The problem is that the more you wait, the more you become irrelevant.If you want to grow your business, you need to create content and turn your company into a media machine.Pick the 4 or 5 key topics that represent your brand. Create informative, entertaining, and inspiring content around those topics. Show up every day for years.Do this, and you will become a staple in your industry.In the beginning, people will notice you and will read your content. They may not need you now, but they will have you top of mind.When you create content, you move your audience from 1) not aware, to 2) aware but not interested, to 3) interested but not ready to buy, and finally, 4) ready to buy.