RVE 224: Creating a Content Marketing Plan for Your Business with Liz Smith


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By Heath Padgett. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How do you get the word out about your business? Ads? Social media? Blogs? Youtube? SEO?

The heart of today's episode is all about content marketing for your business. Heath is chatting with Liz of Pop Digital Media. Liz runs her digital marketing company with her husband Josh with a focus on content marketing, or as we like to call it, playing the long game. This isn't about getting a customer right now, it's about getting a flow of customers for the next few years.

In today's episode, Liz shares a lot of helpful tips and processes for developing a content marketing plan from scratch so if you aren't doing content marketing for your business, this is a great interview to help you get started. Heath and Liz also cover:

  • The almost unbelievable story of landing her first client
  • The process before creating a content marketing plan
  • The biggest mistake people make when developing their marketing plan
  • How to create a customer profile or avatar

Liz also has some free resources to help you get started developing your business plan, identifying your ideal customer, and auditing your business which you can download for free on her website here.


Today’s episode is sponsored by ID Plans (and it’s actually less of a sponsorship than it is an opportunity). ID Plans is a software and service company based in Tampa Florida that provides solutions for property managers. Over the past 20 years ID Plans has been able to hire a number of full-time RVers who help survey commercial properties and they are currently looking to hire 3-5 more additional RV teams.

I’ve seen a lot of companies who hire RVers, and this is one that you can make a near full-time income almost immediately. You’ll receive training for the software, be able to park your motorized RV right on the job sites, and run the whole business from your RV.

You can request more information at RVJobs@idplans.com.


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227 episodes