Tough Call with Brad Anderson

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Shiproom Bonus: On this episode of Tough Call with Brad Anderson, the Corporate Vice President at Microsoft discusses the lessons learned during a difficult time that he decided to shelf an underperforming product. He shares the key insights he gained including finding leaders with the right skill set for the job, having patience when balancing short-term and long-term, fine-tuning product, packaging, pricing, and promotion, and maintaining respect for the people performing unheralded jobs.

32 episodes