Why You Should NOT Start Your Own Podcast with Christine McAlister

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Have you ever thought about starting your own podcast? Having a successful podcast can be amazing for your business, but producing it means hundreds of hours of work, unyielding consistency, and having a loyal listenership. Trust me, I know.

Christine McAlister, my guest this week on The Sigrun Show, has a different approach. She helps high-achieving coaches create more impact and income and attract their next clients — not by starting their own podcast, but by being amazing podcast guests.

She generated over 6 figures as a podcast guest, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wilde. She has been featured on over 100 podcasts, including twice on Entrepreneurs on Fire.

In this episode of The Sigrun Show, we talk about why you should NOT start your own podcast, and Christine shares her best tips on how you can be an unforgettable podcast guest.

In this Episode of The Sigrun Show:

  • The tragedy that turned Christine's life upside down and how it affected her (3:37)
  • How it really feels to step into your zone of genius and niche down (10:10)
  • Why you should NOT start your own podcast (12:20)
  • How to be an amazing, unforgettable podcast guest (20:40)
  • How Christine set up her business and teaches her clients (32:12)
  • Christine’s free podcast guest check-list (34:27)

How to Be an Amazing Podcast Guest

Having your own podcast can be amazing for your business, but a lot of work and time goes into producing a successful show.

In my recent chat with Christine McAlister, she pointed out that when you focus on being a guest on someone else’s podcast, you have the privilege of speaking to an existing, warm audience instead of having to create that audience first yourself.

Christine has been featured on over 100 podcasts, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wildeand. She regards a podcast interview as creating a relationship rather than a transaction, and I couldn’t agree more.

Christine ended up turning her passion for interviewing and being interviewed into a business, helping high-achieving coaches create more impact and income and attract their next clients by being amazing podcast guests. She shared her best tips with me, and here, I’m sharing them with you:

  1. Don’t choose a podcast just because you want to get in front of the host’s audience. Choose it because you actually want to be friends with the host and get to know him or her. The host should ideally be someone you would want to spend time with, who talks to the kind of people you would like to hang out with, and who has a similar energy and approach. Make sure you like them as a person.
  2. Check out the podcast and the host and do some research. Are they accepting guests? Are they still producing shows?
  3. Listen to at least one episode and get a feel for the vibe of the podcast and the host. Find things that you have in common.
  4. When you decide to pitch a show, don’t just copy and paste your pitch, but personalise it. Be human and authentic, and most of all, let the host know how you can serve their audience.

If you really put an effort into your pitch, the host will feel it and will be excited to talk to you. You get to have a real, engaging conversation, which will draw in the audience and make you more attractive to them. Keep in mind that the relationship you’re creating could also open doors in the future.

What is your experience as a podcast guest? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Connect with Christine

Speaking about podcasting…

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