#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister

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In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.


In this episode we discuss:

  • Is greater regulation needed in the field of influencer marketing?
  • Did influencer marketing exist 100 years ago?
  • What is influencer marketing strategy?
  • What are the components that should feature in an influencer marketing strategy?
  • When's a good time to collaborate with micro influencers?
  • Gordon's favourite b2b influencer marketing examples
  • Gordon's recommended influencer marketing software

Referenced in this episode:

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