BBQ Marketing Guru | Joey Machado | Blues Hog BBQ & Gateway Drum Smokers

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By Ben Arnot and The Smoking Hot Confessions BBQ Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Joey Machado is something of a legend in the BBQ industry in the United States, a marketing guru, if you will. He’s known as the man who built B&B Charcoal into the powerhouse that it is today, and is now working with Blues Hog BBQ and Gateway Drum Smokers, legends in their own right! I first met Joey at the World’s BBQ Championships in Houston, and really got to know him at the 2019 NBBQA Annual Conference in Kansas City. I can say without a doubt that Joey is one of the most skilled, knowledgeable and generous people in the business today. A trophy-winning competition BBQ Pitmaster in his own right, Joey, Blues Hog BBQ, and Gateway Drum Smokers are a match made in heaven. Blues Hog are famous around the world for their near perfect barbecue sauce, Tennessee Red. Gateway has, of course, taken the world by storm with their incredible drum smoker or barrel smoker, well known as the best drum smokers on the market. And this is where Joey works his magic - spreading the good word about these products and backing it up with his trophy winning competition bbq results. In this episode of the Smoking Hot Confessions BBQ Podcast, Joey and I get into:

  • His recent successes with Central City BBQ Pitmaster James Cruse at Hogs for the Cause in New Orleans (4:19)
  • What a day in the life is like for a marketing guru like Joey (15:41)
  • How Joey came to be involved in BBQ (21:48)
  • Joey’s thoughts on Brand Ambassadors (36:01)
  • How and when you should bring a new brand to market (42:58)

This episode of the Smoking Hot Confessions BBQ Podcast is proudly brought to you by our Podcast Partner, JAGRD Woodfired Smoker Ovens. If you’re looking for your next Barbeque, smoker or grill, be sure to check them out. They have a wide range of well-performing units available, and love doing custom work and commercial kit outs as well. Check out:

https://jagrdwoodfired.com.au

If you would like to become a Podcast Partner we’d love to hear from you. Send Ben an email at ben@smokinghotconfessions.com and let’s get that conversation started!

To get your free copy of 'The Beginners Guide to Real BBQ', including some smoked meat recipes, head to:

https://smokinghotconfessions.com

176 episodes