A B2B Approach to Building Your Real Estate Business


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By David Adam Kurz. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Most agents view real estate as a B2C business, and yes, building relationships with consumers is an important part of what we do. But the realtors who take a B2B approach and establish a power circle with other local professionals can increase their lead flow exponentially and position themselves as the go-to agent in their community. Today, I am joined by Johnny Mo, the founder and CEO of real estate training platform CGI Academy, to discuss accountability, lead flow and the psychology of sales. Johnny introduces his 2019 Mega Agent Planner, explaining the value of a neurolinguistic approach to tracking your activity and the need for accountability systems in building a real estate business. We speak to the power of purposeful networking, describing how to expand your SOI with both an online AND offline hyperlocal presence. Listen in for Johnny’s insight around listening and leading with empathy—and learn how to build your own power circle and grow a thriving B2B real estate business! Topics Covered How Johnny’s Mega Agent Planner facilitates accountability The value of a neurolinguistic approach to tracking activity How to leverage what you’re good at to increase lead flow The advantage in seeing real estate as B2B rather than B2C The professionals who make up an agent’s power circle How to approach networking as part of a power circle Expanding your circle with online and offline relationships How to use social media to ‘be everywhere all the time’ Johnny’s advice around listening and leading with empathy The value in knowing the psychology of the sales process Connect with David David on LinkedIn: https://www.linkedin.com/in/kurzdavid/ David on Facebook: https://www.facebook.com/davidakurz David on Twitter: https://twitter.com/DavidAdamKurz David on YouTube: https://www.youtube.com/channel/UCecJUBu316jIlXuTueXcd_w David on Instagram: https://www.instagram.com/davidadamkurz/?hl=en Books by David: https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=David+Adam+Kurz&search-alias=books&field-author=David+Adam+Kurz&sort=relevancerank Resources CGI Academy: gciacademy.com/main CGI Agent Success Kit: ipassednowwhat.com/agent-success-kit 2019 Mega Agent Planner: megaagentplanner.com/agent-success-kit22729984 Books by Johnny Mo: amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=John+Moscillo&search-alias=books&field-author=John+Moscillo&sort=relevancerank Mastering the Art of Sales: agentonboard.com/p/real-estate-agent-sales-mastery-mastering-the-art-of-sales Tom Hopkins: tomhopkins.com/index.shtml?Screen=index Zig Ziglar: ziglar.com

215 episodes