White Day, Japan's Sequel to Valentine's Day

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Valentine's Day 2: PAYBACK! That should be the name of "White Day," Japan's sequel to Valentine's Day, which is exactly one month later, on March 14. But what does one do on White Day, exactly? All the gifts has been given. All the love received. What's left? Boy howdy, to understand what's going on, Koichi, Kanae, and Michael discuss how Japan's Valentine's and White Days work in tandem to create one-two marketing punch that'll embiggen your waistline and ensmallen your wallet.

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