Narrative Virality: Changing Course from a Simple Story

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By Center Centre, Inc. and Jared Spool. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Transcript available.

Storytelling is an essential form of human communication. You likely have a favorite story, something really memorable. The more that story is told and retold, the further it travels and the more influence it gains. A good story can be infectious.

Stories can also come from unexpected places. LaiYee Ho is the Head of Research at Wink and joins us for this episode. Early in Wink’s research practice one story in particular resonated with the team that was uncovered during an in-home visit, the story of Dominic and Donna. That story spread throughout the organization and fundamentally changed the way Wink approached their products.

Also on the podcast is Whitney Quesenbery, the author of Storytelling for User Experience. She shares her insights about Wink’s discovery and how storytelling can be one of the most powerful research tools.

Use the power of storytelling as a UX strategy during our Creating A UX Strategy Playbook workshop.

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15 episodes