245: Why the TikTok Deal Will Absolutely Happen

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Manage episode 272291000 series 2390917
By Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow.

Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic?

The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech.

And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results.

In rants and raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.

This week's sponsor: Content Marketing World

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247 episodes