Ep 90: Winning an RFP with Playfulness, with Sophia Story

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By Kelly Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On this episode of THRIVE — sponsored by Workamajig — Kelly and Sophia Story discuss how to win a Request for Proposal by being playful. Forty percent of big brands are actively looking for smaller agencies this year because they’re more nimble, can push creative boundaries and tend to think outside the box in their work.
Sophia and I cover these points and more:

  • The pros and cons of RFPs and how they can be a necessary evil depending on vertical specialization;
  • Sophia shares her recent experience in landing a top brand by using the proposal as a game;
  • It’s okay to push back during the RFP process by asking for a conversation or letting the company know why you’re declining to respond.

Be sure to tune in to other episodes of THRIVE to learn how to become a conscious leader, grow your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.

CONNECT WITH SOPHIA STORY:

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CONNECT WITH KELLY CAMPBELL:

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99 episodes