S2E70: Living La Vida Rolls-Royce in Miami Beach


Manage episode 306446665 series 2819877
By reVolver Podcasts, Javier Mota, Karl Brauer, and Lauren Fix. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode we finish our special series from the 2022 BMW Group Test Fest, back in Miami Beach, where the 2022 Rolls-Royce Ghost Black Badge made its global debut. We talk to Richard Carter, Director of Global Communications, to find out how the ultra luxury car manufacturer has repositioned itself to regain the title of the most desirable brand in the world.

Thank you and have a great weekend.

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106 episodes