HBO 2.0

30:14
 
Share
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 17, 2022 19:18 (1h ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 308388993 series 1757104
By Dallas Taylor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In part 2 of our series on HBO, we explore the tough questions that the company faced in the digital era: Are people still willing to sit through a 90-second theme song before they watch a movie? Does the sound of analog TV static even make sense to younger viewers? Could the company change with the times without losing the nostalgia they had built around their key sounds? Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO and HBO Max Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander.

Follow the show on Twitter, Facebook, & Reddit.

Subscribe to our Youtube channel here.

Become a monthly contributor at 20k.org/donate.

If you know what this week's mystery sound is, tell us at mystery.20k.org.

Get 10% off your first month of BetterHelp at betterhelp.com/20k.

Get your donation of up to $250 matched at givewell.org. Just select "Podcast" at checkout, then enter “Twenty Thousand Hertz.”

Check out SONOS at sonos.com.

Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/hbo20

Learn more about your ad choices. Visit megaphone.fm/adchoices

145 episodes