Marketing in the channel

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Manage episode 155915221 series 1170580
By Marcus Dacombe and Copper Road UK. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A masterclass in the role of marketing in the channel from Mark Saunders, Group Marketing Director of Nine Group.

Throughout this conversation we touch on so many things, systems, relationship marketing, brand and permission based marketing.

How do you use the information that your business collects?

6 episodes