Manage episode 284246863 series 2427047
Have you ever found yourself over planning your content and then not publishing any of it? You're not alone, many brands struggle to create consistent content for their social media to get the visibility and attention they need to grow.
Katie Wight and Dallin Nead talk about social media marketing strategies you can use today to help you level up your marketing game and get results!
Katie Wight has been working in content and social media for a decade. She began her career at Burton Snowboards—by the time she left, she was overseeing three brands (@burtonsnowboards, @Burton, and @anonoptics) on blogs and social media across multiple platforms. She worked with Vermont company Tata Harper Skincare before starting her own agency, KW Content in 2017. Since then, she’s built and launched content and social media programs for brands like Vermont Smoke & Cure and Sunsoil, as well as national and international retail brands. Her latest project, Strong Brand Social, is an online learning environment that offers courses on content strategy, content planning and production, social media marketing, and social advertising at community-driven pricing.