2021 Social Media Marketing Strategy with Katie Wight


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By Dallin Nead. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Have you ever found yourself over planning your content and then not publishing any of it? You're not alone, many brands struggle to create consistent content for their social media to get the visibility and attention they need to grow.

Katie Wight and Dallin Nead talk about social media marketing strategies you can use today to help you level up your marketing game and get results!

Katie Wight has been working in content and social media for a decade. She began her career at Burton Snowboards—by the time she left, she was overseeing three brands (@burtonsnowboards, @Burton, and @anonoptics) on blogs and social media across multiple platforms. She worked with Vermont company Tata Harper Skincare before starting her own agency, KW Content in 2017. Since then, she’s built and launched content and social media programs for brands like Vermont Smoke & Cure and Sunsoil, as well as national and international retail brands. Her latest project, Strong Brand Social, is an online learning environment that offers courses on content strategy, content planning and production, social media marketing, and social advertising at community-driven pricing.

132 episodes