Not Another Lighthouse or Anchor: Snappy Kraken's Robert Sofia- Podcast Clip

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By Emily Binder. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Financial firms have a lot of blue, green, and lighthouses, anchors, trees, or pinnacles. Why is looking and sounding the same so popular when it's actually not effective for marketing? This goes back to human instinct to fit in. But you might want to stand out if you want your business to succeed. A clip featuring Robert Sofia, CEO of Snappy Kraken, our guest on episode 74 of the Beetle Moment Marketing Podcast: https://beetlemoment.com/podcast-robert

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