#38 Tobi Oredein: The Secret To Subscription Growth (recovered)


Manage episode 281205233 series 1704227
By Content is Queen and Content Is Queen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today I'm joined again by Tobi Oredein. Tobi is the co-founder and Editor-in-Chief of Black Ballad which is a subscription lifestyle magazine written by and for black British women. Tobi and her co-founder Bola Awoniyi were named as Forbes 30 Under 30. Tobi is also a freelance journalist, and her work has appeared in BuzzFeed, The Pool and The Debrief to name a few.
How to strike a balance between sharing your personal life online to propel your business. We get into the nitty-gritty of crowdfunding, what considerations you need to make before launching. You'll learn how to handle making a mistake and the importance of not dwelling when you need to readjust your goals and targets. We talk about why leaning into your niche is the key to your success. As well as the ONE thing Tobi does that has been the most significant driver of growth for Black Ballad.
You can follow Tobi on Twitter and Instagram @IAmTobiOredein, and you find out more about Black Ballad by visiting BlackBallad.co.uk
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171 episodes