Episode 12: Snaffling Pig's Udhi Silva on making pork scratchings trendy, pun-tastic branding, crowd-funding and much more.


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Udhi Silva, co-founder of pork snacks brand Snaffling Pig joins Harry and Mark to explain how they transformed the humble pork scratching from a pub food accompanying a pint and a game of darts, to an artisan snack targeted at 30-something women. He talks about bringing to life their tongue-in-cheek ethos of escaping the rind of life with the most pun-packed brand personality; their successful Dragon’s Den experience; the power of crowd-funding; their brand innovations including sell-out advent calendars and barbeques; and a favourite TV ad that broke the internet with over 300 million views! +++ This is our final podcast of 2021. THANK YOU for listening and THANK YOU to all our guests. We'll be back in 2021 with our fourth season which we're calling The Scale-Up Playbook - sharing what we've learned from the many successful Founders we've met in the past 50+ episodes. +++++ Meanwhile talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com

72 episodes