Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com How I Built This Plus is a great way to support the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/howibuiltthis
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From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business.