Manage series 1134466
By Michael J. Silverstein and The Boston Consulting Group (BCG). Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Women today control as much as 70 percent of household purchases and $20 trillion of consumer spending worldwide. They will be responsible for $5 trillion of incremental spending over the next several years — a greater commercial potential than that of the rise of the consumer economies of India and China. Yet despite all this spending power, women feel undervalued and misunderstood. They are pressed for time and stressed out by products and services that don’t meet their needs.The message of Women Want More is that women have the clout to make or break whole categories. Companies that recognize the opportunity of the female economy and respond to it can capture a privileged position in their category and achieve growth for years to come.