Business Wars | Cola Space Race

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By Wondery. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola.

So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space.

But its plan to send its world-famous drink into orbit won’t stay secret for long. And when Pepsi finds out, it sparks a new space race.

47 episodes